Viva Magenta! - Express yourself with Pantone's Color of the Year

Viva Magenta! - Express yourself with Pantone's Color of the Year

Pantone’s 2023 Color of the Year is called Viva Magenta (18-1750), a vibrant pink-red derived from nature and its strength. The Pantone announcement article writes, 

“Viva Magenta 18-1750 vibrates with vim and vigor [...] Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.”

We at Rude resonate with this message and invite you all to empower yourselves with this beautiful color in 2023. Luckily, we have a couple of products that can help you achieve this. 

Nothing makes you feel more powerful than a bold lip color. We recommend our Attitude Matte Lipstick in the shades Snooty and Stuck Up. Snooty is just a bit brighter and warmer than Stuck Up, which is deeper and cooler. This long-wearing and luxurious formula stays in place all day and leaves a creamy matte finish. If you’re looking for a formula with a bit more moisture, try out the Hydro Shine Lipstick in Amaranth. This lipstick is lightweight yet pigmented, providing buildable color while leaving behind a soft stain.

Have you ever tried a magenta blush? This is the perfect opportunity for it! Look no further than our Cream Puff Natural Blush in the shades Shortcake or Red Velvet. I would recommend Shortcake for anyone, and Red Velvet for deeper complexions. This smooth cream blush is buildable and long lasting, perfect for any look you’re going for. Sheer it out for a subtle flush, or build it up for a beautiful bold cheek.


Rude carries the perfect eyeshadow palettes for your Viva Magenta inspired look. Our Spell Book Palette in Lust features 9 shades: 5 shimmers and 4 mattes perfect for the sultry monochromatic look of your dreams.

For more variety, check out the Roaring 20’s Carefree Palette. This versatile 20-shade palette of neutrals, berries, and magentas in a variety of finishes will allow you to express yourself and the beauty of magenta.

For a daring shimmery pop, add our Hypnotic Hyper Eyeshadow in Lucid Dream on top. 


Finally, top your look off with one of our City of Flashing Lights Eyeliners in Pomegranate or Fine Wine. These waterproof liners are creamy and highly pigmented. With its retractable micro tip, the possibilities are endless. These liners are safe for use on eyes and lips!

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(DISCLAIMER: This post is not affiliated with Pantone)

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