Privacy Policy
Last Updated: October 27, 2026

This privacy policy discloses the privacy practices for rudecosmetics.com, operated by Rude Cosmetics, Inc. ("Rude Cosmetics," "we," "us," or "our"). This policy applies solely to information collected by this website and explains what personal information is collected, how it is used and shared, how long it is kept, your choices regarding your data, and our security procedures.

1. Information Collection, Use, and Sharing

How We Collect Information: We collect information you give us directly, such as when you place an order, create an account, sign up for emails or text messages, enter a contest or survey, or contact us. We also collect certain information automatically when you use our site, through cookies and similar technologies.

Categories of Information Collected: In the past 12 months, we have collected the following categories of personal information:

- Identifiers: Name, shipping/billing address, IP address, email address, phone number, and account usernames.
- Commercial Information: Records of products purchased, obtained, or considered.
- Financial Information: Payment card numbers and billing details (processed securely via encrypted payment gateways).
- Internet Activity: Browsing history, search history, and interactions with our website and advertisements.
- Geolocation Data: General location derived from your IP address.

How We Use Your Information: We use your information to fulfill and ship orders, process payments, respond to your questions and requests, provide customer service, maintain your account, prevent fraud, improve our website and services, and comply with legal obligations. Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products, or changes to this policy.

Sharing and Selling: We do not sell or rent your information to anyone for monetary gain. We share information with service providers who help us run our business, such as our e-commerce platform, payment processors, shipping carriers, and email and text message providers, only as needed for them to perform services for us. We may also "share" identifiers and internet activity with third-party advertising partners (such as Google or Meta) for targeted advertising purposes. You have the right to opt out of this sharing (see Section 2). We may also disclose information when required by law or to protect our rights, and as described in Section 8.

2. Your Access to and Control Over Information

Depending on your state of residence (including California, Virginia, Colorado, Connecticut, Utah, and other states with consumer privacy laws), you have specific rights regarding your personal information. You may exercise these at any time by contacting us at info@rudecosmetics.com:

- Right to Know/Access: See what specific personal information we have collected about you.
- Right to Delete: Request that we delete personal information we have collected about you.
- Right to Correct: Change or correct inaccurate personal information we have about you.
- Right to Opt-Out: Request that we do not "sell" or "share" your personal information for cross-context behavioral (targeted) advertising.
- Right to Non-Discrimination: We will not deny you goods or services, charge you different prices, or provide a different level of service for exercising your privacy rights.

You may unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email.

3. SMS/MMS Mobile Marketing

We respect your privacy. We will only use information provided through our Mobile Program to transmit messages and respond to you. This includes sharing information with platform providers and phone companies to deliver messages.

WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS COLLECTED THROUGH THE PROGRAM.

Text Marketing and Notifications: By entering your phone number at checkout and initiating a purchase, you agree to receive text notifications (order updates, abandoned cart reminders) and marketing offers. Consent is not a condition of purchase. Message frequency varies. Reply STOP to unsubscribe. Message and data rates may apply.

4. Security

We take reasonable precautions to protect your information both online and offline.

Online: Sensitive information (such as credit card data) is encrypted and transmitted via HTTPS. You can verify this by looking for the lock icon in your browser's address bar.

Offline: Only employees and contractors who need the information to perform a specific job (such as billing or customer service) are granted access to personally identifiable information. Our systems are kept in a secure, restricted environment.

No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

5. Cookies, Registration, and Orders

Cookies: We use cookies to improve access to our site, identify repeat visitors, keep you logged in, and maintain your shopping cart between visits. Our advertising and analytics partners (such as Google and Meta) may also place cookies to measure and personalize ads, as described in Section 1. You can control cookies through your browser settings.

Registration: To use certain features, users must register with a name and email address. This information is used to manage your account and to contact you about products and services that may interest you.

Orders: We request contact and financial information on our order form. This information is used for billing and to fulfill your orders. If we have trouble processing an order, we use this information to contact you.

6. Children's Privacy

Rudecosmetics.com is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at info@rudecosmetics.com and we will delete it.

7. Links, Surveys, and Contests

Links: This site contains links to other sites. We are not responsible for the privacy practices of external sites.

Surveys/Contests: Participation is completely voluntary. Information requested (such as zip code or age) is used to notify winners and improve our site.

8. Updates and Mergers

Our Privacy Policy may change from time to time, and all updates will be posted on this page with a new "Last Updated" date. If our business is acquired by or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

9. Data Retention

We keep personal information only as long as needed for the purposes described in this policy. Order and transaction records are kept for as long as required for tax, accounting, and legal purposes (generally up to 7 years). Account information is kept while your account is active. Marketing data is kept until you unsubscribe or ask us to delete it. When information is no longer needed, we delete or anonymize it.

10. Additional State Privacy Disclosures

Submitting Requests: To exercise your privacy rights, email info@rudecosmetics.com with "Privacy Request" in the subject line. We will verify your identity by matching the information you provide to what we have on file, and we will respond within 45 days. You may use an authorized agent to submit a request on your behalf with your written permission.

Opt-Out Preference Signals: We treat a Global Privacy Control (GPC) signal sent by your browser as a request to opt out of sharing for targeted advertising.

Appeals: If we decline your request, you may appeal by replying to our decision with "Appeal" in the subject line. We will respond to appeals within 45 days (60 days for Colorado residents). If your appeal is denied, you may contact your state Attorney General.

Sensitive Information: We do not use or disclose sensitive personal information for purposes that would require offering a right to limit its use under California law.

11. Contact Us

If you have any questions about this privacy policy, or if you feel that we are not abiding by it,