The Ultimate Back-to-School Beauty Guide: 5 Must-Haves for an Effortless Everyday Glow
Early morning alarm clocks, back-to-back classes, and packed schedules are officially back! Whether you are heading to high school,...
Blue Is the New Black: How to Wear Colorful Mascara
image by: @ rryuukm Black mascara will always be a makeup-bag essential—but sometimes your lashes deserve a little more attention....
From Hidden to Highlighted: The History of Freckles in Beauty
Freckles have always had a way of standing out. Scattered across the nose, dusted over the cheeks, or appearing after...
Your 20s Are Meant to Roar: Meet the New Look of Our Roaring 20’s Matte Lipsticks
Your 20s Are Meant to Roar: Meet the New Look of Our Roaring 20’s Matte Lipsticks Your...
The Perfect Base Routine: A Step-by-Step Guide to Smooth, Glowy Makeup
The secret to beautiful base makeup is not applying more product. It is choosing formulas that work...
Behind the Base: Creating the Perfect Base Foundation Campaign
A new product launch begins long before the product appears online. It starts with an idea, a mood, a message,...
Stick vs. Liquid Foundation: Why Perfect Base Is Our Summer Makeup Essential
Summer makeup has one very important assignment: perfect the complexion without feeling like another heavy layer on your...