Your 20s Are Meant to Roar: Meet the New Look of Our Roaring 20’s Matte Lipsticks
Your 20s Are Meant to Roar: Meet the New Look of Our Roaring 20’s Matte Lipsticks Your...
The Perfect Base Routine: A Step-by-Step Guide to Smooth, Glowy Makeup
The secret to beautiful base makeup is not applying more product. It is choosing formulas that work...
Behind the Base: Creating the Perfect Base Foundation Campaign
A new product launch begins long before the product appears online. It starts with an idea, a mood, a message,...
Stick vs. Liquid Foundation: Why Perfect Base Is Our Summer Makeup Essential
Summer makeup has one very important assignment: perfect the complexion without feeling like another heavy layer on your...
Trend Alert: The Viral Pink Under-Eye Glow (No it's not "transition" blush)
If your social media feeds look anything like ours, you’ve definitely witnessed the absolute chokehold the "pink under-eye" technique has...
Trend Alert: Starry Lashes Are Taking Over (And How to Recreate the Magic)
Move over, basic falsies. There is a brand-new beauty trend completely taking over our feeds, and it is pure, ethereal...
The Multichrome Shift is Non-Negotiable (But the Luxury Price Tag Is)
There is something completely intoxicating about a good multichrome look. Watching a single stroke of eyeliner shift from electric green...