Your 20s Are Meant to Roar: Meet the New Look of Our Roaring 20’s Matte Lipsticks

 

 

 

Your 20s Are Meant to Roar: Meet the New Look of Our Roaring 20’s Matte Lipsticks

Your 20s are confusing, exciting, glamorous, unpredictable, and occasionally a little chaotic. One day, you feel like you have finally figured everything out. The next, you are questioning your career, your relationships, your identity, and whether buying yourself a little treat counts as self-care or poor financial planning.

The truth is, there is no single correct way to experience your 20s.

These are the years for meeting new versions of yourself. You may outgrow old dreams, develop new ones, change your mind, take risks, begin again, and discover that becoming who you are is rarely a straight line. Some chapters call for softness. Others require rebellion. And sometimes, you simply need to put on a bold lipstick and remind yourself that you are still the main character.

That is the spirit behind our Roaring 20’s Matte Lipsticks—returning tomorrow with the same formula you love in brand-new packaging.

Same Iconic Formula, A Brand-New Look

Our Roaring 20’s Matte Lipsticks are inspired by the glamour, confidence, and unapologetic self-expression of the Jazz Age. The formula has not changed: each shade still delivers bold, buildable pigment with a smooth, creamy matte finish.

What has changed is the packaging.

The refreshed design features sleek, color-coordinated tubes that reflect the shade inside, finished with elegant gold lettering for a modern take on vintage glamour. The slim design is easy to carry, while the angled lipstick tip helps you outline and fill your lips with greater precision.

It is the same Roaring 20’s attitude, dressed for its next era—and honestly, what could be more fitting? Your 20s are about evolving while holding on to the parts of yourself that were already worth celebrating.

 

Why Matte Lipstick Will Always Be That Girl

 

Beauty trends may come and go, but matte lipstick never truly leaves the conversation. There is something instantly polished and powerful about a velvety matte lip. Even when the rest of your makeup is minimal, one swipe can make the entire look feel intentional.Our Roaring 20’s formula offers:

• A velvety, creamy matte finish

• Bold pigment with buildable coverage

• Long-lasting wear without feathering

• A lightweight, comfortable feel

• Lip-conditioning ingredients that help keep lips feeling soft

The Roaring 20’s collection includes eight shades, each with its own personality. Because your 20s are not one consistent mood—and neither is your lipstick collection.

Ritzy: The Soft-Life Era

Ritzy is for the version of you who is learning that life does not always have to feel difficult to be meaningful. She romanticizes her routines, buys herself flowers, and is becoming comfortable receiving the beautiful things she once believed she had to earn.

Ostentatious: The “Yes, I Want to Be Seen” Era

Not everything needs to be understated. Ostentatious is for showing up fully, taking up space, and releasing the fear that confidence will make you “too much.” Sometimes, being noticed is the point.

Dazzle: The Main-Character Era

Dazzle represents the nights you will talk about for years, the opportunities you almost did not take, and the moments when you finally stopped waiting for permission. Wear it when you want your presence to enter the room before you say a word.

Jazzy: The Playful EraY

our 20s do not need to be one long self-improvement project. Jazzy is for spontaneous plans, creative experiments, unexpected friendships, and allowing yourself to enjoy life while you are still figuring it out.

Provocative:

The Fearlessly Honest EraProvocative is for asking the questions everyone else avoids and saying what you truly mean. It represents the version of you who has stopped shrinking her opinions to make everyone around her more comfortable.

Decadent: The “I Deserve More” Era

Decadent is about raising your standards—not only for how others treat you, but for how you treat yourself. It is for choosing quality, honoring your desires, and realizing that wanting more from life does not make you ungrateful.

Rebellion: The Reinvention Era

Rebellion is for breaking the rules you never agreed to. It belongs to the career change, the solo trip, the new boundary, the dramatic haircut, and the moment you decide that other people’s expectations are no longer your life plan.

Lavish: The Abundance Era

Lavish represents the belief that there is room in your life for joy, beauty, success, love, rest, and possibility. It is for celebrating what you have while remaining open to everything still making its way toward you.

How to Create the Perfect Matte Lip

For the smoothest application, begin with clean, moisturized lips. If needed, gently exfoliate and apply a light layer of lip balm, allowing it to absorb before applying color.Twist the lipstick to dispense the product, then use the angled tip to trace the natural shape of your lips. Fill in the center with smooth, even strokes and build the color until you reach your desired intensity. Allow three to five minutes for the formula to set, and reapply as needed.For extra definition, pair your lipstick with a coordinating lip liner. You can also use a deeper liner to create dimension or blend two Roaring 20’s shades together for a customized lip combination.

Roar Into Your Next Chapter

You do not need to have everything figured out before you enjoy your life. Your 20s are not a deadline. They are an invitation to experiment, evolve, make mistakes, find your voice, and meet every version of yourself along the way.The Roaring 20’s Matte Lipsticks return tomorrow in eight expressive shades, featuring the same creamy matte formula in completely refreshed packaging.So, which era are you in: Ritzy, Ostentatious, Dazzle, Jazzy, Provocative, Decadent, Rebellion, or Lavish?Whichever one you choose, wear it loudly.Because your 20s were never meant to be quiet. They were meant to roar.