Everyone has that one thing that gives them the biggest boost of confidence. For some, that might be a new pair of shoes, new clothes or even a fresh set of acrylics. However, the level of confidence you get from wearing your favorite pair of lashes is definitely unmatched.
We present to you, Rude Cosmetics: Lashes 101. But before we start talking about lashes, let’s have a little history lesson. There’s no doubt there are hundreds of styles that have appeared over the years, and even the materials used to make lashes have changed with time. In 1911, a Canadian inventor by the name of Anna Taylor first patented artificial eyelashes, using a crescent fabric implanted with itty bitty hairs. In 1915, a hairdresser in New York, Karl Nessler, sold lash services. Nessler promoted false lashes in his salon as “a guard against the glare of electrical lights,” according to the New York Times. But lashes didn’t actually become popular until 1916, all thanks to a picky movie director, D.W. Griffith, who was filming Intolerance with Seena Owen. Griffith reportedly wanted Owen’s lashes to be “supernatural” and ordered his crew to glue false lashes made with human hair to Owen’s face. Of course, this ended in disaster, with Intolerance co-star Lillian Gish writing in her memoir: “One morning she arrived at the studio with her eyes swollen nearly shut.”
Seena Owen in Intolerance, 1916.
Fast forward to the 21st century, thankfully lashes and the glue used to apply them have improved to the point that we can use them in our daily lives. There are three main types of lashes: strip lashes, individual flare lashes, and individual single lashes. The most common type of lashes, often sought out by beginners, are strip lashes. Strip lashes, such as the ones from Rude Cosmetics, come in many styles and materials to create a variety of looks. Rude Cosmetics’ false eyelashes are 100% cruelty-free and vegan, because they are made with Faux Mink and Korean Silk.
The best part of strip lashes is how many different styles there are! The fun of it all is that you’ll have a lash for any occasion and look. Short and wispy lashes are great for a natural look, and the Essential Faux Mink 3D Lash Collection has some great options. Use the style “Alluring” for a cute flared look that is flattering and natural. Or, maybe you’d want to use “Flatter Me”, one of our bestselling lash styles, for a different take on a short natural look; the short and long combination lengths of these lashes give you that coveted doll-eye look. For a bolder and more fluttery look, we recommend the Luxe 3D Korean Silk Lashes Collection . These lashes are bold and volumizing, but still super comfortable. All Rude false lashes have a not-too-thick band that is flexible enough to bend and shape in order to fit your eye.
How do you apply your lashes? If you are fairly new to wearing false eyelashes, you might find it complicated to apply lashes using a liquid lash glue. Getting it right can be a little tricky, as trying to apply the lash too soon with liquid lash glue can put you in a sticky situation or even ruin the makeup you worked so hard on. Practice makes perfect, but Rude Cosmetics also has you covered. The Stuck On You Lash Adhesive Eyeliner makes lash application as easy as 1, 2, 3!
STEP 1: Prep the lashes. If the lashes are too long for your eye shape, gently cut the eyelash band from the outer corner of the lash to fit your eye shape.
STEP 2: Apply the Stuck On You Lash Adhesive Eyeliner along your lash line just as you would a regular eyeliner. Be sure to let the glue get a little sticky!
STEP 3: Apply the lash. *Pro Tip: Start by placing the inner corner first, then adjust the outer corner of the lash, and finish by lightly pressing the lash into the lash line.
Sure, strip lashes are great but once you start wearing them, it’s hard to stop and soon it can become an expensive habit. So, can you get multiple uses out of one pair of lashes? The answer is YES! Many beauty companies have started to make strip lashes more durable and even emphasizing the amount of uses you can get out of a pair of lashes. But really, the number of uses you get depends on how well you take care of your lashes. Rude’s cruelty-free and vegan false lashes are durable and if properly cared for, you can get 3-4 uses out of them.
Don’t be intimidated, lash care is super easy! First, you want to soak the lashes in makeup remover or soapy water. After soaking for about 5 minutes, gently remove any mascara and eyeliner residue from the lashes. Then, very gently peel off the glue from the lash band using your fingers or tweezers. Be very careful with this step, as you can pull the band too hard and possibly ruin the lashes. Once you’ve completed this step, gently wipe the lashes dry and put away into their packaging to maintain their shape. We recommend keeping the packaging for storage, but if you want to keep all of your lashes organized together, we recommend a lash storage such as the one pictured above.
No matter the type of look you want to go for, Rude Cosmetics has a lash style for everyone. Shop the complete Rude Cosmetics false eyelash collection at www.rudecosmetics.com.
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